
A fervent optimist, Paul loves encouraging new perspectives and has always believed that together we can achieve anything.
Overwhelmed by consumerism one day, Paul dived deeper into his family’s sustainability efforts, determined to make an impact. They’d made lifestyle changes to reduce their consumption, which felt good, and their kids were learning the connection between everyday actions, nature, and our collective future. But endless information took hours to trawl through. The often negative news felt heavy and decision-making cumbersome.
Most people want to live more sustainably but often feel stuck. They’re unsure what steps to take, feel powerless – like their contribution is insignificant, or believe sustainable choices always cost more. There’s a lack of guidance, empowerment, and above all, ease.
Time for a fresh approach! One where today’s technology does the leg work for you and everything feels more joyful and rewarding – so no matter what stage of life you are in, you can make sustainable living stick.
A fervent optimist, Paul loves encouraging new perspectives and has always believed that together we can achieve anything.

Overwhelmed by consumerism one day, Paul dived deeper into his family’s sustainability efforts, determined to make an impact. They’d made lifestyle changes to reduce their consumption, which felt good, and their kids were learning the connection between everyday actions, nature, and our collective future. But endless information took hours to trawl through. The often negative news felt heavy and decision-making cumbersome.
Most people want to live more sustainably but often feel stuck. They’re unsure what steps to take, feel powerless – like their contribution is insignificant, or believe sustainable choices always cost more. There’s a lack of guidance, empowerment, and above all, ease.
Time for a fresh approach! One where today’s technology does the leg work for you and everything feels more joyful and rewarding – so no matter what stage of life you are in, you can make sustainable living stick.
Conscious is a personalised coaching experience powered by AI that guides and empowers you on your sustainability journey. Our belief is sustainability becomes second nature when we truly care about Mother Nature, so we’re on a mission to elevate people’s awareness and forge generations who live with love for our planet.
Chat anytime with your uniquely personalised coach who designs and guides your sustainable living journey, based on behavioural science.
Earn planet-friendly rewards for actions and receive uplifting sustainability news and tips that cultivate wellness for you and the planet.
Easily and confidently make decisions from tailored solutions and savings offers. Build habits that stick through engaging, gamified learning.
Meet, share, and celebrate growth with others in the connected community. Support charities and organisations you value to amplify your impact.
Conscious is a personalised coaching experience powered by AI that guides and empowers you on your sustainability journey. Our belief is sustainability becomes second nature when we truly care about Mother Nature, so we’re on a mission to elevate people’s awareness and forge generations who live with love for our planet.
Chat anytime with your uniquely personalised coach who designs and guides your sustainable living journey, based on behavioural science.
Earn planet-friendly rewards for actions and receive uplifting sustainability news and tips that cultivate wellness for you and the planet.
Easily and confidently make decisions from tailored solutions and savings offers. Build habits that stick through engaging, gamified learning.
Meet, share, and celebrate growth with others in the connected community. Support charities and organisations you value to amplify your impact.
We’re a team of creators who’ve helped shape different pockets of the world and who all share a passion for looking after our awesome, forever planet.

A creative director, designer, and illustrator who brings her fresh and unique style to the brand alongside her experience heading up the Headspace design team.

A creative director and brand builder who has harnessed the power of community for adidas and Wild Turkey Bourbon, and now rallies us for sustainability.

A seasoned technologist and agile/lean advocate with more than two decades of experience driving innovation for brands such as the BBC, John Lewis, and Trainline.

A strategic and passionate leader who has helped bring innovative product and brand experiences to life for the likes of TOMS and National Geographic.
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Emmy- and Oscar-nominated documentary producer and content manager who loves to weave a healthy dose of story into her work, just as she did for Masterclass.

CEO and co-founder of ReadyTech, an ASX-listed SaaS leader, with deep expertise in software development and global business growth and leadership.

Passionate technology leader and founder of Atomic Innovation with extensive experience in defining and building scalable, evolutionary platforms for global clients.
We’re a team of creators who’ve helped shape different pockets of the world and who all share a passion for looking after our awesome, forever planet.
Join our early bird community today to help us shape Conscious and receive an exclusive offer when we launch.
Feel good vibes straight away for stepping toward sustainable living.
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