LAUNCHING 2025
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A fervent optimist who loves encouraging new perspectives, Paul has always believed that together we can achieve anything.
Overwhelmed one day by the impact of consumerism, he and his family started making small, intentional lifestyle changes to reduce their consumption. It felt good, and their kids were learning the connection between everyday actions, nature, and our collective future.
Ever-curious, Paul dug deeper and discovered most people want to live more sustainably but often feel powerless – like their contribution is insignificant. They’re unsure where to start or believe sustainable choices always cost more. What was missing? Encouragement. Empowerment. A sense of ease and a dash of joy. It was time for some good vibes to power us forward.
Conscious redefines sustainability in a fresh, uplifting way – as a collaboration with our planet that we all take part in. We believe taking part becomes second nature when we truly care about Mother Nature, so we’re forging generations who care.
Enjoy sustainability-focused savings and rewards that help you do good and feel good.
Learn the positive impacts of sustainability and use our easy tools to build habits.
Join us in encouraging each other – tackling a big issue feels a little easier together.
Conscious redefines sustainability in a fresh, uplifting way – as a collaboration with our planet that we all take part in. We believe taking part becomes second nature when we truly care about Mother Nature, so we’re forging generations who care.
A strategic and passionate leader who has helped bring innovative product and brand experiences to life for the likes of TOMS and National Geographic.
A creative director, designer, and illustrator who brings her fresh and unique style to the brand alongside her experience heading up the Headspace design team.
A creative director and brand builder who has harnessed the power of community for adidas and Wild Turkey Bourbon, and now rallies us for sustainability.
Emmy- and Oscar-nominated documentary producer and content manager who loves to weave a healthy dose of story into her work, just as she did for Masterclass.
Join our community to feel good sustainability vibes straight away. Tips and news coming soon, with savings and rewards arriving later in 2025.