LAUNCHING 2025
LAUNCHING 2025
LAUNCHING 2025
LAUNCHING 2025
LAUNCHING 2025
LAUNCHING 2025
LAUNCHING 2025
LAUNCHING 2025
LAUNCHING 2025
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Most people

are keen to live more sustainably — they just need to feel empowered and know their
contribution

counts.

👋

Hey,

Conscious

A fervent optimist who loves encouraging new perspectives, Paul has always believed that together we can achieve anything.

From consumption to connection

Overwhelmed one day by the impact of consumerism, he and his family started making small, intentional lifestyle changes to reduce their consumption. It felt good, and their kids were learning the connection between everyday actions, nature, and our collective future.

Redefining sustainable living

Ever-curious, Paul dug deeper and discovered most people want to live more sustainably but often feel powerless – like their contribution is insignificant. They’re unsure where to start or believe sustainable choices always cost more. What was missing? Encouragement. Empowerment. A sense of ease and a dash of joy. It was time for some good vibes to power us forward.

👋

Hey,

Good Vibes

Conscious redefines sustainability in a fresh, uplifting way – as a collaboration with our planet that we all take part in. We believe taking part becomes second nature when we truly care about Mother Nature, so we’re forging generations who care.

Motivate

Enjoy sustainability-focused savings and rewards that help you do good and feel good.

Empower

Learn the positive impacts of sustainability and use our easy tools to build habits.

Inspire

Join us in encouraging each other – tackling a big issue feels a little easier together.

👋

Hey,

Team

We’re a team of creators who’ve helped shape different pockets of the world and who all share a passion for looking after our awesome, forever planet.

Anna Charity
Creative / Design

A creative director, designer, and illustrator who brings her fresh and unique style to the brand alongside her experience heading up the Headspace design team.

Heidi Devcich
Brand / Marketing

A creative director and brand builder who has harnessed the power of community for adidas and Wild Turkey Bourbon, and now rallies us for sustainability.

Nick Bailey
Product / Technology

A seasoned technologist and agile/lean advocate with more than two decades of experience driving innovation for brands such as the BBC, John Lewis, and Trainline.

Misti West
Product / Marketing

A strategic and passionate leader who has helped bring innovative product and brand experiences to life for the likes of TOMS and National Geographic.

Megan Isser
Advisor

Emmy- and Oscar-nominated documentary producer and content manager who loves to weave a healthy dose of story into her work, just as she did for Masterclass.

Marc Washbourne
Advisor

CEO and co-founder of ReadyTech, an ASX-listed SaaS leader, with deep expertise in software development and global business growth and leadership.

Toby Clemson
Advisor

Passionate technology leader and founder of Atomic Innovation with extensive experience in defining and building scalable, evolutionary platforms for global clients.

Smiling sunrise and rays

Count me in!

Join our community to feel good sustainability vibes straight away. Tips and news coming soon, with savings and rewards arriving later in 2025.

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